Walmart has participated in two promotional giveaways to customers for 2005, both involving giving away items at the store entry as customers come in to encourage the purchase of Star Wars merchandise. Giveaways were timed for specific dates.

The first giveaway involved 3 stickers, one for each film in the original trilogy. Stickers were given away on the same weekend that stores initially carried the DVD's for purchase. At some stores customers were given 3 stickers, and at others, a single sticker was handed out. Stickers were dispensed to stores on a large roll. Each sticker was approximately 2 inches in diameter and featured poster art from one of the three films. Stickers were available in both US and Canadian stores. Widely distributed, entire rolls and single 'sets' were sold on ebay for some time after the promotion ended.

The first weekend of April saw a 2nd promotion, with one 'Feel the Force' card given out each day (at most stores) to the first 250 people who entered the store. This was done to mark the beginning of the Revenge of the Sith promotions. Cards on the first day featured Darth Vader and on the 2nd day featured Yoda. Some stores gave both cards at once. Some stores did a poor job of giving out cards at all. Each store had 250 cards to distribute.