General Mills - Chex Glitter Tattoos - 2002
General Mills did a fairly large promotion for the Attack of the Clones
film. The least popular of their promotions was probably the Chex
cereal glitter tattoos. A combination of factors caused these to sit on
store shelves longer than most of the other promotions. First, the Chex
brand cereals although nice, are not a sweetened product that kids
love. Then you have the tattoos themselves which had nice images, but
in order to tell what image you had, you needed to open the tattoo
completely. Collectors don't like having to unpeel a sticker just to
see what it is. It's possible too, that with only four to collect, this
set was quickly obtained, leaving a lot of additional boxes of cereal
on shelves.
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